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A small cable company is going all-in on YouTube TV for video

YouTube’s logo with geometric design in the background
YouTube TV | Illustration: Alex Castro / The Verge

Cable TV is on the way out, and YouTube TV is in for Wide Open West, or WOW!, a smaller US broadband operator with just over a half million internet customers and, as of March 31st, 117,000 households paying for cable TV.

The company said Monday that it would start migrating residential TV customers this summer:

The process of migrating WOW!’s residential video customers to YouTube TV will begin this summer as WOW! discontinues the marketing and selling of its TV services, including WOW! tv+, and sells YouTube TV across its footprint. WOW! will maintain and support its current video services as its existing base of video customers can switch from WOW!’s current video products to YouTube TV.

WOW! has been transitioning away from…

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