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YouTube’s ad blocking crackdown is facing a new challenge: privacy laws

YouTube logo on an abstract background
Illustration: Alex Castro / The Verge

As YouTube tightens its restrictions on ad blockers, privacy advocates in the European Union are betting that government regulations can put a stop to the crackdown.

One privacy expert, Alexander Hanff, filed a complaint in October with the Irish Data Protection Commission (DPC). Hanff argues that YouTube’s ad blocker detection system is a violation of privacy — a charge Google denies — and illegal under EU law. “AdBlock detection scripts are spyware — there is no other way to describe them and as such it is not acceptable to deploy them without consent,” Hanff tells The Verge. “I consider any deployment of technology which can be used to spy on my devices is both unethical and illegal in most situations.”

The fight against ad blocker…

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