Connect with us

Hi, what are you looking for?

Tech News

Comcast is dropping its misleading Xfinity 10G network branding

A billboard advertising Comcast’s Xfinity 10G network.
Comcast can still use “10G” to describe products and services, so long as it’s being used accurately. | Image: Xfinity Creative

Comcast has agreed to abandon its “Xfinity 10G network” product branding after advertising watchdogs concluded that it could cause consumers to think they will all experience “significantly faster speeds than are available on 5G networks,” which isn’t true.

On Wednesday, the National Advertising Review Board (NARB) ruled that Comcast should discontinue the term “10G” both when describing the Xfinity network and within the name of its Xfinity 10G Network service itself. The decision stems from challenges raised by T-Mobile and AT&T that highlighted the confusing differences in the terminology being used by cellular networks, where the “G” in 5G stands for “generation,” and the 10G branding used by cable companies, which instead represents…

Continue reading…

You May Also Like

Editor's Pick

Jennifer Huddleston Keeping kids and teens safe online is a priority for many parents today. Unsurprisingly, Congress and many state legislatures have also been taking...

Editor's Pick

Nearly two weeks ago, I was discussing in our FREE EB Digest newsletter why I felt Alphabet (GOOGL) was poised for a decline after...

Editor's Pick

In this edition of StockCharts TV‘s The Final Bar, Dave speaks to weakening short-term breadth conditions as the McClellan Oscillator rotates to a bearish level this...

Editor's Pick

After topping Wall Street’s earnings and revenue expectations on Tuesday, Eli Lilly & Co (LLY) shot up 5% from the prior day’s close, only...