Connect with us

Hi, what are you looking for?

Tech News

Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu

An image showing the Disney Plus logo on a blue background
Image: Nick Barclay / The Verge

Advertisers can now use Walmart’s shopping data to target Disney’s streaming portfolio, which includes Disney Plus and Hulu, Adweek reports. The news comes after the companies announced a partnership between Disney Advertising and Walmart Connect, the retailer’s media business, on Wednesday.

As a part of the deal, Walmart advertisers will be able to match the retailer’s shopper data with Disney’s proprietary Audience Graph tools, helping them target audiences and measure data better. Datasets will be combined using clean-room technology so that — theoretically — user data can’t be shared with other external parties.

“Approximately 145 million customers shop with us online and in stores weekly,” Ryan Mayward, senior vice president of…

Continue reading…

You May Also Like

Editor's Pick

James Bacchus Is President Joe Biden more interested in fighting climate change or in sheltering domestic industries from foreign competition? We will find out...

Editor's Pick

In this edition of StockCharts TV‘s The Final Bar, Dave welcomes Gina Martin Adams, CMT CFA of Bloomberg Intelligence. David highlights a spike higher in the...

Editor's Pick

Thomas A. Berry In the First Step Act of 2018, Congress significantly altered how mandatory minimum penalties attach to repeat violations of section 924(c),...

Politics

Republicans are significantly more enthusiastic about the 2024 election rematch between President Biden and former President Donald Trump than either Democrats or independent voters,...