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Google’s invisible AI watermark will help identify generative text and video

A trippy graphic displaying a collection of items like paintbrushes, books, phone messages, and a notepad to represent generative AI. A large pair of eyes and hands can be seen at the center of the image.
Illustration by Haein Jeong / The Verge

Among Google’s swath of new AI models and tools announced today, the company is also expanding its AI content watermarking and detection technology to work across two new mediums.

Google’s DeepMind CEO, Demis Hassabis, took the stage for the first time at the Google I/O developer conference on Tuesday to talk not only about the team’s new AI tools, like the Veo video generator, but also about the new upgraded SynthID watermark imprinting system. It can now mark video that was digitally generated as well as AI-generated text.

Watermarking AI-generated content will matter increasingly as the technology gains prevalence, especially when AI gets used for malicious purposes. It’s already been used to spread political misinformation, claim s…

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