Connect with us

Hi, what are you looking for?

Tech News

Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch

Still image from Samsung “Uncrush” video showing a woman in ripped jeans playing a guitar and the message “Creativity cannot be crushed.”
Image: Samsung

Samsung heard that Apple managed to upset a lot of people with the “Crush” ad revealed last week that smushed instruments, arcade games, and sculptures into a shiny new OLED-screened iPad Pro, and apparently just had to get into the conversation. Apple eventually apologized, with an exec saying it “missed the mark.”

On one side, responses included creatives like Hugh Grant and anyone who spotted a slightly-too-on-the-nose representation of Big Tech’s steamroller approach to art, copyright, and the past, powered by the might of generative AI tools. On the other there were the people ticked off by the knowledge that there was any backlash at all.

In response, the Samsung Mobile account on X posted this video with the hashtag “UnCrush,”…

Continue reading…

You May Also Like

Editor's Pick

James Bacchus Is President Joe Biden more interested in fighting climate change or in sheltering domestic industries from foreign competition? We will find out...

Editor's Pick

In this edition of StockCharts TV‘s The Final Bar, Dave welcomes Gina Martin Adams, CMT CFA of Bloomberg Intelligence. David highlights a spike higher in the...

Editor's Pick

Thomas A. Berry In the First Step Act of 2018, Congress significantly altered how mandatory minimum penalties attach to repeat violations of section 924(c),...

Politics

Republicans are significantly more enthusiastic about the 2024 election rematch between President Biden and former President Donald Trump than either Democrats or independent voters,...