Connect with us

Hi, what are you looking for?

Tech News

Ikea will pay 10 Roblox players to roleplay as employees in its virtual store

A picture of a Roblox Ikea in-game co-worker model, smiling.
This could be you. | Image: Ikea

Corporate publicity stunts involving virtual reality are almost always bad, but Ikea’s new Roblox store feels especially silly. The company announced last week that it plans to pay 10 people £13.15 or €14.80 per hour to work in The Co-Worker Game, a virtual Ikea store in Roblox. The company is taking applications until June 16th, only from candidates in the UK or Ireland who are 18 or older.

Being paid to be an NPC. What a world. The virtual employees will carry out tasks like serving meatballs or helping people find fake furniture or other Ikea items. They can also “get promoted to move departments, just like in the real world.”

Image: Ikea

A look at Ikea’s Co-Worker Game virtual store.

I wouldn’t assume…

Continue reading…

You May Also Like

Editor's Pick

Colleen Hroncich Jeana Wilson didn’t plan to get into education. But her daughter has special needs that her local school district wasn’t able to...

Editor's Pick

Chris Edwards New York’s state and local governments appear to be incredibly bloated. New York State’s population is 10 percent less than Florida’s, yet...

Editor's Pick

Chris Edwards State and local subsidies and narrow tax breaks for businesses are growing. These benefits—called incentives—include grants, loans, tax credits, and tax exemptions...

Politics

Former President Donald Trump joins a growing list of world leaders convicted after leaving office, with many critics in the U.S. claiming that such...