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This Panasonic product is literally vaporware — it sprays displays into the air

The word Panasonic appears floating in midair in a cloud of mist lit by a projector.
A demo of Panasonic’s Silky Fine Mist. | Image: Panasonic

Ever seen a fish swimming through water droplets in the air? Today, I learned Panasonic has been cleverly repurposing an outdoor air conditioning system to produce effects like that.

Here’s a video:

Panasonic calls it “Silky Fine Mist,” and the company primarily sells it as a way to beat the heat. The company claims its nozzles use a combination of pressurized water and compressed air to spray mist that’s so fine (six to ⁠10 microns), it doesn’t feel wet to the touch. Panasonic says the system has been adopted by “train stations and public facilities nationwide” in Japan since its 2019 debut.

Image: Panasonic

Panasonic’s “Green AC” with “Silky Fine Mist.”

But like Disney and decades of other projection mapping…

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